About Us


You’re curious about our name, KIAI (key-eye). We’re sure you’ve heard it before. Have you ever seen a karate movie or visited a Japanese martial arts studio? Then you’ve heard that scream.


“Yaaaa!”, that’s a kiai. Ki means “energy” and Ai means “unite” in Japanese.


Kiai is the convergence of energy. It’s a force that flows through all things.

KIAI Agency applies this idea in our mission to empower small and mid-sized businesses, entrepreneurs, artists, and startups.


Our expertise includes: branding strategy, graphic design, website development, social media marketing, Internet advertising, content marketing, e-mail campaigns, and search engine optimization.


Work with KIAI Agency to stand out with your story and succeed with a brand that you love: yours.


Daniela Torres

I'm originally a journalist, with a Bachelor Degree in Communications and a Post Graduate degree in Marketing, Business Management and People Management. For the past 13 years, I’ve worked as a reporter, chief editor, photographer, designer, PR and brand strategist. In 2016, I published my first book, called “Build Your Brand: The 10 essential steps before launching your business”. I absolutely love my work and everything that comes with it. You can never get bored working with creative minds and I feel like what we do for our clients at KIAI is pretty special, and I’m grateful for that.

Daniela Torres

Creative Director
Doug Hay

I graduated as an accountant at UBC, where I later became a professor. But for me advanced accounting was as exciting as watching paint dry, so I moved into management and fairly quickly into sales and marketing/pr where I have been most of my 30+ year career. I’m a people’s person and I’ve been speaking for many conferences, workshops and seminars. I always tell them that anything that enhances communication is going to be popular and successful. What I bring to the table is my knowledge, experience and the passion for this business.

Doug Hay

Rod Pancine (Rodrigo)

After finishing college as foreign trade, I got my Master’s degree in Executive Management, and for the past 14 years, I’ve been studying marketing trends, scenarios and audience behaviors, guiding our clients to make the best decisions for their businesses. Becoming the CEO was a natural path to follow, as I really enjoy managing people and setting the strategies and the direction of our company. Our market is always changing and growing. We want to offer our clients what’s best out there and it’s my job to bring this to KIAI.

Rod Pancine

Launch Your Business with an All-In-One Agency

KIAI is a full marketing agency who will elevate your business with ingenious brand strategy, increase your website traffic with SEO and digital marketing and convert website visitors with eye-catching design and persuasive copy.

KIAI Creates Customized Marketing Strategies

Your business will have a unique marketing strategy because we leverage every ounce of our creativity. Your marketing will be guided by research and the trends in your industry. KIAI doesn’t believe in one-size-fits-all marketing.

Work With a Team Who Believes in You

Because we can make a positive impact through our work, we also choose our clients and deliver our very best because we want to see them succeed. We will be not only your loudest cheerleader but your most powerful advocate.

Hire More Than a Marketing Agency

By working with you to lay the brand foundations that advance your business, your brand voice and identity will guide your company’s culture, visual style and marketing strategies. All services in one place. All support in one team.