Word phrases (aka “keywords”) are typed in search engines more than 15 billion times each year. Keywords are mostly the multi-word phrases input in the search engines to find products, services, and information. Using keywords effectively and placing them in the right places on your site will boost traffic to your web pages.
Achieving online success depends on your research and selection of keywords. If you want your search engine optimization (SEO) and search engine marketing (SEM) efforts to pay off, start by picking appropriate keywords for your firm’s website.
Keywords are not Words but Good Phrases
The biggest misnomer in SEM is the term “keyword.” This doesn’t actually refer to a word, but a phrase. The more appropriate term then would be “keyphrase.” It’s almost always better to go with multi-word phrases.
Keyword selection is based on the products you sell or the services you deliver. From there, you can generate keywords that will have potential customers landing on your website in no time.
Given the nature of your business, it sounds reasonable to use the keyword “accounting” or “accounting firm” as your primary keyword. Unfortunately, this isn’t the most practical approach, as those keywords won’t drive relevant traffic to your site. They may help your pages rank higher, but unless you own a huge accounting firm, run a highly authoritative website or use the domain “Accounting.com” (which is very unlikely), you won’t get that boost you’re hoping for.
Chances are you’ll see better results by using more specific keywords such as small accounting firm, accounting firm + location, and local accounting firm + location. The more specific your keywords are, the greater the likelihood that potential clients will visit your site.
Use Google’s Wonder Wheel
Now let’s dig into a little-known secret that can do wonders for your website: Google’s Wonder Wheel. It was released only recently but is not as widely used yet as Google’s other keyword search tools. To try it out, do a Google search and then select “Wonder Wheel” in the filter options located on the left-side navigation. You will then be presented with a visual representation of how Google groups keywords together. You can in turn use these findings for your SEO keyword research analysis. For example, if you type in “local accounting firm New Jersey,” you’ll discover specific related terms you can incorporate in your SEO plans like “top accounting firms NJ” and “accounting firms in NJ.”
Keywords are, as you’ve probably heard, the “staple of SEO.” And mastering keyword research is the one of the most effective ways of increasing your site’s exposure and traffic. Once you perfect this, reaching out to your target clients will be a breeze.
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