KIAI Agency | Web Development
Welcome to KIAI. Stand out with your story and succeed with a brand that you love: your brand.
branding strategy, graphic design, website development, web design, social media marketing, internet advertising, content marketing, email campaigns, search engine optimization, SEO
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Web Development

INTERNET MARKETING STARTS WITH AN EFFECTIVE WEBSITE

INTEGRATION

First is integrating the elements that make a site compatible with search engines with the site structure (the architecture, technical elements, and code) and with the text and marketing message of the site. This process is an often-unnatural marriage of marketing and technology that is unique to web site development and requires considerable skill.

DESIGN

Second is that the text, visual design and graphic elements all contribute to delivering your marketing message, focusing visitors’ attention and stimulating them to action. We don’t build more or less than what is needed to achieve the desired effect and avoid cluttering a site with graphics and doodads that don’t contribute to that purpose.

FOR THE USER

We design with the user’s viewpoint in mind. The site must be fast; easy to navigate and give the user quick access to the information that answers their questions or solves their problem. It must also take into account the wide variety of web browsers, browser settings, monitor resolutions and connection speeds that are in use.

WEBSITES THAT WORK

We build attractive and search friendly websites that get new customers. Our specialty is building full websites using WordPress, the #1 blog platform. It is both very search engine friendly and simple to use. It has a built-in contact management system (CMS) so you can add your own content without having to have a webmaster.

We also upgrade existing websites. We offer a complimentary review of your existing site.

 

SEARCH ENGINE-FRIENDLY DESIGN

Most people initially find websites via the major search engines. It is vital to ensure that yours can be found there and found specifically for the terms that your public will use to search for your business, industry and services. Search engine optimization (SEO) is an integral part of our overall web copywriting and design standards.

We will work with you and conduct research to develop a list of the key search terms that are desirable and necessary to reach your public. We then meld these terms seamlessly into the website (code, architecture and the visible text) in order to increase the rankings of your pages while still communicating to your target audiences. We will build the website from the ground up to make it search engine friendly, utilizing only techniques that we have found to be safe (acceptable to search engines).

10 KEY STEPS TO BUILD YOUR WEBSITE

Consultation with client to get web design objectives and elements.

Keyword research and strategy.

Create a site map of the planned content and navigation.

Develop a wire frame (rough design layout). If WordPress is being utilized, then there are a number of themes (templates) to choose from.

Design and create a new website implementing the marketing objectives for the site.

Research, write and optimize the text for the site.

Program the website using technology that is fast, flexible and will handle lots of expansion.

Program a blog that is fully integrated with the new site.

Launch and test the new site.

Recommend search engine and blog directory submissions that may be needed.

CLIENT PROVIDES

Client will provide technical articles, product information and will review technical articles and content and proofread the product information for accuracy of claims and statements. Client will also supply any legal statement and disclaimers and any legal review required. The client at their discretion will pay fees for search engine submissions. Any product photographs or staff photographs will be supplied by the client or billed separately.

Quality web design is the heart of your small business’s Internet marketing strategy. Make it a great one! We offer a free consultation to review your requirements. Call today 877-226-3823.