You deserve an amazing brand!


A visual identity is the visual aspect of your brand. Your logo is the foundation but it also includes anything visual that your brand produces such as colour palette, fonts, photos, graphics and any other visuals that you use to communicate your brand.

If a new business can’t afford to invest in a minimum visual identity, it probably shouldn’t be opening at this point.

A bad logo can make the company or product look amateurish, cheap, unskilled, and unreliable. Not the best way to promote your business, eh?

The logo will reflect the experience customers will have when buying or consuming this product or service, so this needs to be absolutely clear before designing it. Always do it right the first time.

These are some of the basics of visual identity:

Magazine
  • Logo
  • Stationery
  • Promotional
  • Packaging
  • Brochures
  • Pamphlets

It doesn’t matter what kind of business you’re in. Communication is always key.

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From the blog