E-MAIL WORKS!


E-mail marketing services to generate interest and new business. That’s the point!

If there is one aspect of your inbound marketing strategy that you need to implement, it’s e-mail marketing. When done properly, e-mail marketing is one of the most effective tools for generating interest and nurturing leads into customers.

HOW WE HANDLE E-MAIL CAMPAIGNS IN 8 STEPS

1

Develop an affordable plan of action.

2

Recommend and set up an email distribution such as MailChimp or Constant Contact.

3

Import existing e-mail contacts.

4

Set up a subscription form on client website and social sites.

5

Develop a content plan and write the content to be published by e-mail such as a newsletter incorporating blog articles.

6

Set up and manage publishing activities.

7

Run analytics and reporting to the client.

8

Assist client to ensure the e-mail program is compliant with USA and Canadian legal requirements.

BENEFITS OF E-MAIL MARKETING

  • You control it – social media networks come and go, but e-mail is a tool that you control – what and how often to publish.
  • Inexpensive (an accountant’s dream) – no printing, no postage, no paid ads. E.g. The e-mail distribution service, MailChimp, is free up to 2,000 subscribers. Of course, you have to create the content (a service we offer) and grow the mailing list.
  • You can easily incorporate calls to action – great for special offers, reminders, and upcoming events.
  • Stay in regular communication with your leads, prospects, and clients with quality content.
  • Great return on investment. E-mail will draw traffic to your website where you develop new clients.
  • While everyone hates spam, e-mail is actually a great marketing tool as people ask to be on your mailing. Even better, set up a system to confirm the subscription (aka the double opt-in system) – then you know your list is expecting communication from you. This can result in higher conversion rates than most other marketing tools.

Call today for a complimentary consultation.

Contact Us Now

We can manage your e-mail marketing program from set up to published newsletters that generate leads. It’s simple, really. We offer a full managed services program to get real results from your e-mail marketing campaigns. We’ll save you money, time, and resources with our team doing the work for you.

TESTIMONIAL

I have worked with them both on my own website and for clients, and they absolutely stellar in the discipline of Search Engine Optimization (SEO). They make it very scientific easy to implement and I urge you to get in touch with them, and get acquainted with them. After 2 months of working with them I got a 4-month project from a new client in NYC, for $80k. Nothing to sneeze at!! Please take a look at my new website I worked on with them, which is bringing in some great leads that are turning into business -without competing with other agencies — the way we like it!

–Lorraine Abelow, Principal, Abelow PR

From the blog


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