It's your image

The essence of online reputation management is ongoing research accompanied by a strategy and tactics to deal with the individual situations found. With the widespread use of social media, review websites, and other discussion groups, it is very easy for Internet users to post their opinions and rants. This content can be positive but it can also be negative with wide-ranging consequences. Even large companies with first-rate reputations can be impacted from negative user-generated content or even a planned attack against a business.


Determine where the source of the negative information is coming from. Sources can include hostile websites, news sites, social media networks, blogs, forums, or review sites.


Analyze first pages of the three major search engines and social media. Determine the source for both positive and negative listings. Create the strategy and plan of action.


This relies primarily on generating new content of the good news and supporting allies who could forward positive messages. Constant publication of fresh, high-quality content is vital.


Maintain the content plan over the long term. Manage and adjust the campaign as needed. Following a schedule will help minimize the risk of future reputation issues.

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–Lorraine Abelow, Principal, Abelow PR

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