Are you looking to create a business around your own skill set? Do you feel hesitant about hiring other staff in your startup? If so, start calling yourself a solopreneur! Unlike an entrepreneur, a solopreneurship is being able to wear all the different hats involved with running a business. You’re in charge of your own services and products and their qualities, and you have your own means of keeping business going.

One thing that a solopreneur has in common with an entrepreneur is that many in both fields aren’t sure what it is exactly that a branding agency can do for them, whether their business is new or well-established. That’s where we come in to clarify.

Keep reading to find out how exactly you can grow as a solopreneur using branding as the main driving force.

What is branding all about?

Branding includes far more than the graphic design elements of creating a logo and designing a website, though it does naturally include these things when necessary. Branding covers a diverse field of action that can be carried out to benefit, promote, and grow a business in a cost-effective way. However, all of its benefits outside of logo development can all too easily be missed.

Researching and targeting demographics, creating a visual identity and company values, and acknowledging your strengths and weaknesses as a solopreneur are encompassed by branding. Really though, branding is all about personality. It’s less about visual representation and more about the way people feel about you and perceive you as a company in their eyes.

How to use branding to its full potential

So, what can branding offer your solo venture in terms of added value and return on your investment? Well, the thing to remember with starting from scratch, and especially from working alone, is that starting is always the most difficult part. 

Establishing yourself and getting your first few satisfied customers is a huge feat, yet it’s also a wholly gratifying one when it’s achieved. Having zero reviews or testimonials, lacking a website or social media, and relying on traditional marketing means is the same as a lack of experience in the eyes of your audience. This is where branding comes in!

By adding the extra dimension of a strong brand identity, you can begin with a strong first impression of professionalism with all clients you meet, whether in person, over the telephone, and particularly online. Further, your brand identity will demonstrate that you are careful and considerate about the way you as a business take yourself seriously.

Need an agency? We’re here to help

Though other types of marketing and graphic agencies have long been widely used, branding agencies are relatively newer, and we at KIAI set up in Canada for the fantastic climate of start-up companies. We work to establish fantastic brand identity, as well as working with companies in BC’s Lower Mainland, Vancouver, Metro Vancouver, and the Tri-Cities. We love working with solopreneurs and business owners in all walks of life! 

Contact us today to see if we’re a great fit!