What’s the first thing you think of when you hear the word ‘purple’ or ‘violet’? Historically, purple was well-known for being a colour of royalty. Violet, too, is a very purplish colour that brings to mind the flowers bearing the same name (even though they...
E-mail is one of the best tools for professionals and small businesses. Social media is not going to replace e-mail, so you really need to pay attention to your e-mail marketing. It can give you one of your best return on investments. If you're in social...
The New Year is a prime time to really plan your small business’s marketing strategy. Now more than ever you need to look at what’s working versus what’s missing and form a plan from there. It’s not too late to address and plan for next...
Whether you have decided to build your first website or plan to upgrade an existing one, getting it right from the start will get you better results. Better results get you more prospects which leads to more sales and profits. ...
Video viewings have exploded in recent years! To this day they are still a highly effective sales tool that can be added to any small business’s online content strategy. Video marketing is only one way to present your audience with valuable content, but as you...
When it comes to blog writing, nothing draws in your intended target audience like a compelling headline. Making headlines should be the first step to creating online content, whether it’s for your personal blog or for your boss’s website. The best kind of content naturally flows...