In a world increasingly dominated by AI, automation, and remote everything, real-life conversations still win. This became clear to me at Web Summit Vancouver 2025, where tech brilliance met human connection in the most refreshing way. I went in looking for insights on app development, quantum computing, and AI trends—and came out being reminded of something even more essential: the power of face-to-face collaboration.
This was my first Web Summit ever. I’m no stranger to conferences, but nothing prepared me for the sheer scale and seamless flow of this one. Held at the stunning Canada Place, with a clear blue sky reflecting on the water just outside, the venue was vibrant and buzzing with energy. What really impressed me, though, was how well the Web Summit app supported the whole experience. The UX? Flawless. It made navigating talks, workshops, and networking sessions a joy, and the UI—clean, bold, and intuitive—was a designer’s dream.
A Wake-Up Call to Numbers
Our focus at KIAI is the health and wellness industry, so I paid close attention to that track. And the stats shared during the event were eye-opening:
- Mental health services in Canada now account for a $2B+ market.
- 1 in 3 Canadians has been diagnosed with a mental health condition.
- 1 in 2 will experience mental illness by age 40.
These numbers aren’t just stats—they’re a wake-up call. The health and wellness sector is not only growing fast, but it also needs smart, sensitive solutions more than ever. As an agency rooted in purpose and clarity, this reinforced our mission: to build tools, systems, and brands that heal and uplift.
Beyond the Data
Beyond the data, what really stayed with me were the conversations.
I found myself in deep chats with junior UX designers, AI developers, founders of early-stage apps, and health startup teams. In one moment, I was helping someone to figure out a better booking system. In another, I was giving branding advice that sparked a whole new positioning direction for their business.
These moments didn’t happen in Slack threads or Zoom calls. They happened eye-to-eye, with a pen and notebook in hand, or while sharing a laugh over overpriced coffee.
Final Thoughts
The pandemic and remote work reshaped our habits. I’ve been working remotely since 2011, and I love the flexibility and focus it allows.
But events like this remind me that there is something irreplaceable about real human presence. It’s not just about working better. It’s about living better.
So if you’re a designer, marketer, therapist, founder, or curious mind who spends most of their time behind a screen: I highly recommend unplugging and showing up to events like these. Your next big idea might just come from a five-minute hallway chat.
Thanks, Web Summit Vancouver, for the insights, the serendipity, and the reminder that tech is amazing—but people are magic.
Until next time!