[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][vc_custom_heading text_size=”fontsize-155944″ text_weight=”500″ text_transform=”uppercase” text_color=”color-prif”]You deserve an amazing brand![/vc_custom_heading][vc_separator][/vc_column][/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”100″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited” css=”.vc_custom_1540046984071{padding-top: 40px !important;padding-bottom: 40px !important;}”][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/2″][vc_column_text]A visual identity is the visual aspect of your brand. Your logo is the foundation but it also includes anything visual that your brand produces such as colour palette, fonts, photos, graphics and any other visuals that you use to communicate your brand.[/vc_column_text][vc_column_text border_color=”color-106501″ css=”.vc_custom_1540292217842{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;}”]
If a new business can’t afford to invest in a minimum visual identity, it probably shouldn’t be opening at this point.
[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]A bad logo can make the company or product look amateurish, cheap, unskilled, and unreliable. Not the best way to promote your business, eh?
The logo will reflect the experience customers will have when buying or consuming this product or service, so this needs to be absolutely clear before designing it. Always do it right the first time.
These are some of the basics of visual identity:[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_custom_heading text_size=”h6″ text_weight=”500″ text_transform=”uppercase” text_color=”color-prif”]
Related Work
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- Logo
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- Stationery
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- Promotional
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- Packaging
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- Brochures
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- Pamphlets
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It doesn’t matter what kind of business you’re in. Communication is always key.
[/vc_custom_heading][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”20″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”2″ back_color=”color-106501″ overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” align_horizontal=”align_center” style=”dark” overlay_alpha=”0″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″][vc_button size=”btn-lg” radius=”btn-circle” outline=”yes” border_width=”0″ css_animation=”zoom-in” animation_delay=”200″ italic=”” link=”url:https%3A%2F%2Fkiaiagency.com%2Fgraphic-design-pricing%2F|title:Packages|target:%20_blank|” onclick=”trackOutboundLink(‘http://themeforest.net/item/uncode-creative-multiuse-wordpress-theme/13373220?utm_source=undsgncta&ref=undsgn&license=regular&open_purchase_for_item_id=13373220&purchasable=source’); return false;”]CHECK OUR PACKAGES[/vc_button][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ border_color=”color-gyho” border_style=”solid” shift_y=”0″ css=”.vc_custom_1459355823506{border-top-width: 1px !important;}”][vc_column column_width_percent=”100″ align_horizontal=”align_center” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ mobile_width=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ width=”1/1″][vc_custom_heading text_size=”h6″ text_weight=”500″ text_transform=”uppercase” text_color=”color-prif”]
From the blog
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